Where to Place Nasal Strips for Maximum Airflow and Comfort
Jake MarlerNasal strips work best when placed across the bridge of the nose, sitting just above the flaring of the nostrils. Positioning matters because it determines how well the strip can lift the nasal passages and support airflow.
Key Takeaways
- Nasal strips work best when placed correctly across the bridge of the nose.
- The ideal position is halfway down the nose, just above the flare of the nostrils.
- Placement may differ slightly depending on the size and shape of your nose.
- Preparing the skin ensures strong adhesion and long-lasting wear.
- Holding the strip in place for 30 seconds improves stick and comfort.
Correct placement of nasal strips
The correct placement of nasal strips makes the difference between noticeable relief and a strip that feels like it’s doing very little. Nasal strips are designed to sit across the bridge of the nose, gently lifting the sides outward to reduce resistance and open up airflow.
The ideal position on the nose
The best place to put a nasal strip is about halfway up the nose, resting just above the flaring of the nostrils. This is the sweet spot where the tension of the strip can effectively widen the nasal valve. Some people prefer it a touch lower, especially if their nasal passages narrow closer to the base.
Adjusting for different nose shapes
All noses are different shapes and sizes, so placement isn’t always one-size-fits-all. Wider noses may need the strip positioned slightly lower, while narrower bridges may work better with the strip sitting a little higher. What matters most is comfort and airflow — a small adjustment can make a big improvement.

Why placement matters for effectiveness
Placement matters because nasal strips only work if the adhesive tension is applied to the right spot. Too high or too low, and they won’t lift the nasal passages where it counts.
Maximising airflow support
When placed correctly, nasal strips target the nasal valve — the narrowest section of the airway. By reducing collapse in this area, they allow air to flow more freely. This is especially important during sleep or exercise, where efficient breathing makes a big difference.
Avoiding poor adhesion or discomfort
Improper placement can lead to discomfort or the strip peeling off too early. If the strip sits too high, it may pull uncomfortably on the skin. If it’s too low, it loses effectiveness. Sticking to the correct placement ensures both comfort and function.
Step-by-step guide to applying nasal strips
Applying nasal strips is simple, but there are a few steps to ensure they work as well as possible.
1) Preparing the skin
Always start with a clean, dry nose. Wash your face or wipe down the bridge of your nose with a gentle cleanser to remove oil and residue. If the skin is oily, the strip won’t adhere properly and will likely fall off before it can help.
2) Positioning and pressing the strip
Peel the backing off and place the strip about halfway up the nose, just above the nostrils. From there, press it down gently but firmly. For best results, hold the strip in place with your fingers for about 30 seconds. This gives the adhesive time to bond securely with the skin.
3) Ensuring proper fit and hold
A properly applied strip should feel snug but not tight. Both ends should sit evenly and flush against the skin. Once secure, it should last through the night or a workout without peeling off.
Common mistakes to avoid when placing nasal strips
Even though the process is simple, people often make small mistakes that reduce effectiveness.
Placing too high or too low
Strips that sit too high won’t reach the nasal valve and won’t improve airflow. If they’re too low, they won’t have enough structure to create lift. Always aim for the middle ground: halfway up the nose, with slight adjustments for your individual shape.
Applying on oily or damp skin
Oil and moisture are the biggest reasons nasal strips fail. Skin that’s sweaty or damp prevents the adhesive from sticking properly. Always dry the skin before applying for maximum hold.
Why 4K Nasal Strips Deliver the Best Results
Our 4K Nasal Strips are designed with strong adhesive and a flexible build that adapts to different nose shapes, ensuring they stay secure through the night or during intense activity. Their sleek black finish looks modern and feels comfortable on the skin.
When placed correctly across the bridge of your nose, they provide noticeable improvements in airflow, helping reduce congestion, ease snoring, and support deeper, more restorative sleep.
Final thoughts on where to place nasal strips
Where to place nasal strips depends on your unique nose shape, but the best position is generally halfway up the nose, just above the flaring of the nostrils. Clean your skin first, remove any oil or residue, and hold the strip down for 30 seconds to lock in adhesion. Small adjustments can be made for comfort, but the goal is always the same: clear breathing and better airflow.
By mastering placement, you’ll get the most from every strip — whether it’s for restful sleep, congestion relief, or enhanced breathing during exercise.